It is predicted that Customer Experience will overtake price and product as the key brand differentiator
Creating great Customer Experiences (CX) should be at the heart of organisations that aspire for success. CX is a new customer relationship management approach that focuses on giving customers the best experience throughout their entire engagements. To achieve CX, SAP offers an integrated cloud solution portfolio under the umbrella term “SAP C/4 HANA”. These cloud solutions include SAP Customer Data Cloud, SAP Marketing Cloud, SAP Commerce Cloud, SAP Sales Cloud, and SAP Service Cloud.
overview of sap cx portfolio of products
sap customer data cloud
SAP Customer Data Cloud focuses on gathering, keeping, and
protecting customer information. It will also allow your customers to control their data in a compliant manner.
Features of SAP Customer Data Cloud
- Management of customer consents
- Central and standardised customer profiles
- Customer identity management
- Single sign-on functionality
sap marketing cloud
This solution will allow your organisations to deliver
contextual, consistent, and relevant marketing via different channels.
Features of SAP Marketing Cloud
- Lead management
- Segment and Campaigns
- Dynamic customer profiling
- Market planning and performance
- Marketing analysis
sap commerce cloud
The SAP Commerce cloud will help your organisation control
your sales across all channels through product content management, experience management, personalization, and order management.
It will also provide your customers with a consistent view of your product content across all of their devices.
Features of SAP Commerce Cloud
- Customisable B2B and B2C commerce
- Product content and catalog
- Merchandising and Promotions
sap sales cloud
SAP Sales Cloud will provide your sales team with a 360-degree view of customers, giving them more insight about the clients during the sales process. The solution uses artificial intelligence for sales forecasting.
Features of SAP Sales Cloud
- Lead and Opportunity Management
- Sales Automation
- Sales Forecasting
- Sales Management
sap service cloud
With SAP Service Cloud, your organisation will be able to deliver omni-channel customer support, through voice, chats, SMS, social media, etc.
Your organisation will similarly be able to bridge the gap between front-office engagements and back-office processes using self-service capabilities.
Features of SAP Service Cloud
- Omni-Channel Call Centre
- Service Ticket Management
- Self Service
- Mobile and Offline Field Service
- Realtime monitoring of customer service
what are analysts from gartner saying about customer experience from sap?
Why Zimele Technologies?
Zimele Technologies is your trusted partner for consulting and implementation of SAP CX portfolio of products. Blue chip organisations
utilise our services for the following reasons:
- Accredited SAP CX Implementation Partner
- Reputable, well experienced SAP Implementation Partner with footprints in both public and private sector
- Our highly skilled and accredited staff does everything right, the first time, and on time
- Zimele Technologies will be there for your organisation, every step of the way, through Planning, Implementation, Testing, Training, and Support.
Zimele Technologies uses the SAP Activate implementation methodology for deploying, upgrading or migrating to SAP CRM. SAP Activate is the next generation SAP implementation framework which utilises the Agile approach. It gives organisations the freedom to get up, run quickly, and innovate continuously with Solutions. SAP Activate is the guiding methodology for the Prepare, Explore, Realize, Deploy, and Run phase.
The Prepare phase provides the initial planning and preparation for the project. During this phase, the project is
started, plans are finalised, a project team is assigned, and work to start the project optimally is underway.
The Explore phase is where you perform a fit/gap analysis to validate the solution functionality, included in the project scope, and
confirm whether the business requirements can be satisfied. You will also, identify gaps and configure values, which will be added to the backlog and used
in the next phase.
The Realise phase is to build and test the integrated business and the system environment, using the business scenarios and process
requirements identified in the previous phase. During the Realize phase, data is loaded, operations are planned, and adoption activities begin.
The Deploy phase sets the production system, confirms customer organization readiness, and shifts business operations to the new system.
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Conny Sibanda – SAP CRM & CX Lead